Glossary

Glossary of market research terms

Advertising Research Foundation	Internet Research
American Marketing Association	Market Research
Awareness Testing	Marketing Research Association
BtoB Panel	Online Panel
Census	Panel
Completion Rate	Panel Management
Concept Testing	Panel Security and Validation
Conjoint Analysis	Panelist Recruitment
Consumer Panel	Qualitative Research
Council of American Survey Research Organizations	Quantitative Research
Data	Questionnaire or Survey
Data Processing	Sample
Demographics	Sampling or Panel Provider
Double Opt-in Registration	Sampling Software
E-mail Surveys	Secondary Research
Focus Group	Specialty Panel
Incentive Management	Survey Research
Incidence rate	Syndicated Research
Internet Panel