American Marketing Association

Our definition of American Marketing Association: 

American Marketing Association: Headquartered in Chicago, the AMA is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. The AMA is also the source that marketers use for information/resources, education/training, and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners.

 Some AMA members have an academic background, teaching marketing at colleges and universities throughout the world. Others specialize in research, helping to advance the theory and practice of marketing. And many members are marketing professionals, working in such areas as brand strategy and brand management, Internet marketing and commerce, healthcare marketing, and business-to-business marketing. Some members work for the largest companies in the world; others are self-employed consultants, helping businesses large and small solve their marketing problems or embark on new marketing initiatives.

The American Marketing Association provides many services to its members, including information, education and training, and a variety of local activities that are sponsored by the organization's 75 professional chapters. Many colleges and universities in North America also have AMA chapters, which are open to students.

Members can also join Special Interest Groups, or SIGs, to network and speak about particular areas of marketing with other members. For professionals, SIGs provide Internet-based discussion groups, references and resources, online events including talks by industry experts, and more. Academic SIGs include in-person meetings and special programs, electronic newsletters, and access to archives of materials that can help with teaching or researching marketing.

All members automatically receive the biweekly publication, Marketing News, with their membership. Other resources available to members include white papers on a wide variety of topics like best practices articles, and AMA-published professional magazines, academic journals, newsletters, and professional directories.
The AMA also provides support for members searching for jobs through its Career Center. The organization maintains a job board for both job seekers and employers, provides professional certification, and publishes a regular Career Center newsletter. Topical workshops and "boot camps" are sponsored by the American Marketing Association in many cities throughout the country.