BtoB Panel

Our definition of BtoB Panel: 

A BtoB panel is a pre-recruited group of business professionals who have agreed to participate in business related market research studies on a forward-going basis in return for some sort of incentive or compensation.  BtoB panels are utilized to understand use and attitudes around technology, purchasing habits and decisions, and overall business strategy.  BtoB panelists are typically more difficult to source and reach than consumer panelists, and are usually profiled on range of attributes including title, job function, technology expenditure and many more.