Consumer Panel

Our definition of Consumer Panel: 

A consumer panel is a pre-recruited group of consumers who have agreed to participate in market research studies on a forward-going basis in return for some sort of incentive or compensation.  Consumer panels are used to help provide insight around product design and development, marketing, and branding decisions, in addition to helping determine political messaging, media strategies, and overall public policy.  Consumer panelists are typically profiled on:

• Age
• Gender
• Household size
• Geographic location (i.e.:  city, state, zip code, etc.)
• Annual household income
• Hobbies and interests
• Shopping habits
• Leisure activities
• Health and wellness
• Personal finance