E-mail Surveys

Our definition of E-mail Surveys: 

Surveys that are delivered to a set of panelists via e-mail. Respondents have most likely been recruited and have agreed to participate in the online research process and do so by responding to the e-mail survey. Given the nature of the online surveys, it is the sample provider’s responsibly to ensure data collected via e-mail surveys is safe, accurate, and reliable. Examples of other common surveys include:

• Telephone surveys
• Mail surveys
• Mall intercept surveys
• In-home usage studies
• Door-to-door studies
• Central location studies