Focus Group

Our definition of Focus Group:

A qualitative market research technique that uses a small group of people (usually 8 to 10 participants) who share a common set of characteristics as a means of understanding their attitude towards a particular product, good, service, or idea.  A moderator is used to guide the discussion of the group.  Types of focus groups include:

• Two-way focus group
• Dual moderator focus group
• Respondent moderator focus group
• Dueling moderator focus group
• Mini focus groups
• Online focus groups
• Teleconference focus groups