Incentive Management

Our definition of Incentive Management: 

The use of payments or sweepstakes drawings to incentivize and compensate panelists and focus group participants for investing their time in the market research process. Incentive management also helps keep online research panelists engaged in the research process and reduce overall panel attrition.

Additionally, some panel companies may provide an incentive when panelists join their panel, although this can potentially attract people who are more interested in incentives and compensation than participating in the online market research process.