Internet Panel

Our definition of Internet Panel: 

Also known as an online panel, an internet panel is a pre-recruited group of individuals who have agreed to participate in online market research studies on a forward-going basis in return for some sort of incentive or compensation.  Key demographic, product usage/ownership, and other attributes are generally maintained to offer timelier, efficient, and targeted market research opportunities.  The use of internet panels also facilitates longitudinal research opportunities -enabling the same individual to participate in similar or related research initiatives over time, highlighting change.

Examples of common internet panels include:

• B2B panels
• Consumer panels
• Specialty panels (i.e.  IT professionals, physicians, teens and tweens, etc.)