Marketing Research Association

Our definition of Marketing Research Association: 

Marketing Research Association. The MRA is based in Glastonbury, CT (USA), and was formed in 1954 as an outgrowth of the Trade Problem Discussion Group of the American Marketing Association’s (AMA) New York Chapter. The Association’s activities are governed by a volunteer Board of Directors. MRA is a self-managed, not-for-profit organization providing programs and services for members to:

• Enhance their professional development
• Stay connected with the marketing research community
• Gain insight into information about trends occurring in the industry
• Network with fellow researchers

MRA currently has approximately 3,000 members internationally, representing all segments of the research profession.