Online Panel

Our definition of Online Panel: 

The use of a pre-recruited group of individuals who are contacted, screened, and sent questionnaires through the Internet and have agreed to participate in market research studies on a forward-going basis. Also known as an Internet panel. Key demographic, product usage/ownership, and other attributes are generally maintained to offer timelier, efficient, and targeted market research opportunities. The use of online panels also facilitates longitudinal research opportunities -enabling the same individual to participate in similar or related research initiatives over time, highlighting change.