Panel

Our definition of Panel: 

A panel is a pre-recruited group of individuals who have agreed to participate in market research studies on a forward-going basis in return for some sort of incentive or compensation. Generally, panels maintain key demographic, product usage/ownership, or other attributes on file to offer timelier, efficient, and targeted market research opportunities. The use of panels also facilitate longitudinal research opportunities -enabling the same individual to participate in similar or related research initiatives over time, highlighting change.

Examples of common market research panels include:

• B2B panels
• Consumer panels
• Specialty panels (i.e. IT professionals, physicians, teenagers, etc.)