Panel Security and Validation

Our definition of Panel Security and Validation: 

Given the nature of online surveys, it is important for sample providers to create and maintain a secure survey environment to avoid bad data, duplicates, and misrepresentation (gamers, pattern responders, satisfiers, etc.). A comprehensive panel security process helps provide accurate, high quality research data.

Some common panel security and validation techniques include:

• Digital fingerprinting
• The use of double opt-in panelist recruitment
• Cookies
• CAPTCHA verification
• Physical address verification
• One click URLs
• Profiler trap questions
• Geo IP checks
• Real time fraudulent term-outs