Panelist Recruitment

Our definition of Panelist Recruitment: 

Panelist recruitment is the process of sourcing and inviting people who meet certain demographic and eligibility criteria to join a panel and participate in the market research process. Some common panelist recruitment techniques include the use of permission based e-mail and invitations, passive sourcing via 3rd party Web sites, affiliate networks, advertising, and open recruitment.

During the panelist recruitment process important demographics are collected on each panelist, including:

• Age and gender
• Household size
• Income
• Geographic location (i.e., city, state, Zip code, etc.)
• Annual household income