Questionnaire or Survey

Our definition of Questionnaire or Survey: 

A set of carefully crafted and worded questions that are sent and responded to by a selected sample with the goal of collecting data to fulfill the research objectives. Questionnaires and surveys may contain both open and closed questions, depending on the goals of the market researcher.

Examples of questionnaires and surveys include:

• Telephone surveys
• Mail surveys
• Mall intercept surveys
• E-mail surveys
• In-home usage studies
• Door-to-door studies
• Central location studies