Sampling or Panel Provider

Our definition of Sampling or Panel Provider: 

A sample or panel provider is the company that provides a specified demographic portion or sample from a population to participate in a market research study. This population is then surveyed, and data and information is subsequently collected with the intent of drawing research conclusions.

An online sample or panel provider recruits, verifies, and maintains a comprehensive, highly profiled listing of panelists for use in online market research studies.