Secondary Research

Our definition of Secondary Research: 

Market research information or data that has already been collected, complied, and organized via quantitative or qualitative based methodologies. Also known as ‘desk research’, secondary research sources typically include:

• Previous research projects and reports
• Industry and trade journal articles
• Academic journal articles
• Government agencies

Secondary research is often used in the preliminary stages of primary research to fully understand what is already known about a subject or topic and to determine what new research data is ultimately required.