Specialty Panel

Our definition of Specialty Panel: 

A specialty panel refers to a panel that is outside of and separate from regularly used and profiled consumer panels. Specialty panels are often used for market research purposes around consumer:

• Healthcare
• Investing practices
• Transportation and automobile use and interests
• Shopping habits
• Life events
• Spending habits
• Leisurely activities, such as travel
• Media usage
• Dining habits
• Electronic use

Popular specialty panel segments include:

• The wealthy
• Young adults
• Ethnic groups
• Mothers
• Seniors
• Teens, tweens, and young adults