Authentic Response Announces New Executive Leadership and New Equity Investment from Sutter Hill Ventures

NEW YORK (September 16, 2009) – Authentic Response Inc., a leading online consumer and BtoB sampling and data collection company supporting the market research industry, made two announcements today.  First, its Board of Directors has appointed Jim Follett as the new Chief Executive Officer of the Company.  Mr. Follett, a current Board member of Authentic Response Inc. and former Chief Executive Officer of Survey Sampling International (SSI) will replace Matt Blumberg as CEO.  Mr. Blumberg, the Chairman & CEO of Return Path Inc., has served as the interim Chairman & CEO of Authentic Response since its spin-out from Return Path in 2008.  Second, the Company announced the closing of its Series A preferred equity investment led by Sutter Hill Ventures in Palo Alto, California. The terms of the financing were not disclosed.

Mr. Follett has held senior executive management positions that were global at SSI, NOP World (now a part of GfK) and domestic at Information Resources, Inc., and he brings a wealth of market research, marketing information services consulting, and process reengineering experience to the Company. Mr. Follett also has had extensive experience in packaged goods sales and marketing with Nestle Waters (Perrier), Cadbury Schweppes (Motts), General Foods (Kraft) and Procter & Gamble. He earned an MBA in marketing from Columbia University and a BA in history from Williams College.

Blumberg, who will retain the role of Chairman of the Board of Authentic Response, states that “the Board is very pleased to have Jim join Authentic Response. Jim’s management experience in the global market information services industry coupled with the capital infusion from Sutter Hill Ventures will enable Authentic Response to more aggressively pursue its growth path as an independent and emerging player in the global online panels and market research market.”

Jeff Mattes, co-President of Authentic Response states, “this combination of events is a major milestone for Authentic Response.  Jim’s past experiences and the added investment enhance our commitment of providing our clients with the highest quality sample and services.”

Greg Sands, a managing director of Sutter Hill Ventures and Authentic Response board member, states that “we look forward to Jim joining the Authentic Response team and leveraging his industry knowledge and leadership to scale the business.  The Company is now at an exciting transitional point in its lifecycle and we are bullish on the Company’s future prospects.”

About Authentic Response

Since 1998, Authentic Response has led the market research industry with best of breed solutions for global online sample, including its Authentic Recruitment panelist recruitment technique, its patented Double Opt-in permission standards, and its Authentic Validation techniques to ensure the most legitimate, secure survey responses.  With industry-leading reach to consumers, IT professionals, business decision makers, and numerous other segments it's no wonder that hundreds of market research firms look to Authentic Response for their global online sample needs.  For more information about Authentic Response, please visit www.authenticresponse.com.

CONTACTS:

Jim Follett                                                                               Jeff Mattes

Chief Executive Officer                                                             Co-President

(646) 367-3965                                                                        (646) 367-3965 jim.follett@authenticresponse.com                                       jeff.mattes@authenticresponse.com

Jonathan Tice

VP, Regional Sales and Marketing

(646) 367-3995

jonathan.tice@authenticresponse.com

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