Authentic Response Announces New Office and Appointments

New York (October 8, 2008) - Authentic Response, a leader in the market research industry with its best of breed solutions for global online sample, announced today that it will open an office in Toledo, Ohio to meet the demands of its quickly growing business. Paul Hudson, the company's new vice president of technology will manage the strategically located office and be responsible for steering the company's overall technology strategy.

"The firm has experienced tremendous, continued growth over the past few years, and this move will help us be more competitive given globalization of the market," said Jeff Mattes, co-president of Authentic Response. "Paul brings a perfect combination of technical and executive experience that will add to our legacy of thought leadership and technological best practices. We look forward to him continuing this pattern of success."

"I'm very excited about the opportunity to join Authentic Response and be a part of this dynamic and quickly growing team," said Mr. Hudson. "In this marketplace, building a sampling architecture and technology background that scales with growth is critical. I look forward to bolstering the company's suite of best of breed data quality and panel management solutions."

A valued past member of senior management teams for several technology companies, Mr. Hudson brings over 15 years of related experience to Authentic Response. As the director of software development at TNS, his most recent employer, he led and developed their global panel management software, which was deployed in 26 countries. A native of Toledo, Mr. Hudson attended the University of Toledo and studied statistical engineering.

In addition to Mr. Hudson, the Toledo office will support the growth of the development and operations team.

About Authentic Response
Since 1998, Authentic Response has led the market research industry with best of breed solutions for global online sample, including its Authentic Recruitment panelist recruitment technique, its patented Double Opt-in permission standards, and its Authentic Validation techniques to ensure the most legitimate, secure survey responses. With industry-leading reach to consumers, IT professionals, business decision makers, and numerous other segments it's no wonder that over 200 market research firms look to Authentic Response for their global online sample needs.