Authentic Response Announces Recognition as Best in Overall Satisfaction among Peers

NEW YORK (November 7, 2011) – Authentic Response Inc., a leading online sampling and data collection company supporting the market research industry, was again recognized as having the most satisfied customers when evaluated against their peers. Last year, Authentic Response was ranked as having the highest customer satisfaction among the twelve evaluated online sample suppliers. This year Authentic Response was ranked second in overall satisfaction (behind only a medical B2B panel company) when compared to the same twelve sampling firms, displacing larger competitors who also offer consumer or non-medical B2B panels globally.

The study was conducted by MarketResearchCareers in August and the results were released in September.  The rankings were provided by hundreds of market researcher practitioners who had purchased online sample in the past year, and each online sample provider was ranked according to Respondent Honesty, Sample Representivity, Customer Service, Sample Targetability, and Price.

“This continued vote of confidence from our clients is a testament to our fundamental, core emphasis on quality sampling and service,” says Jim Follett, Chief Executive Officer. “We wish to thank our clients for this acknowledgement, and our overall staff for delivering against our commitments. We will strive to improve even further from this point.”

Clients of Authentic Response can obtain the full results relating to online sample providers upon request, which shows the individual rankings for each of the twelve ranked providers.  Other interested parties can review the abstract of the survey results or order the full report at marketresearchcareers.com.

About Authentic Response

Authentic Response leads the market research industry with best of breed solutions for global online sampling, including its Authentic Recruitment panelist recruitment technique, its patented Double Opt-in permission standards, and its Authentic Validation techniques to ensure the most legitimate, secure survey responses.  With industry-leading reach to consumers, business decision makers, and numerous other segments it's no wonder that hundreds of market research firms look to Authentic Response for their global online sample needs.  For more information about Authentic Response, please visit www.authenticresponse.com.