Authentic Response Announces Senior Panel Management Appointment

New York (January 20, 2009) - Authentic Response, a leader in the market research industry with its best of breed solutions for global online sample, announced today that Cassie Punches, the company’s new director of product management, will compliment future strategy on their panel offerings. She will be based out of the firm’s fast growing Toledo, Ohio office.

“Cassie is a seasoned panel expert who bolsters our veteran staff and commitment to hiring only the very best and brightest in the industry,” said Jeff Mattes, co-president of Authentic Response.

“In today’s environment it’s crucial to have a sophisticated, innovative, and customizable solution for overall panel management, and I’m very excited about being able to provide our clients sample that’s second to none,” said Cassie.

Cassie brings over 16 years of related software development, panel management, and operations experience to Authentic Response. As the director of panel development at TNS, her most recent position, she developed and supported all systems under the panel services and sampling departments. Cassie has also held positions with TNS as manager of panel development, panel resources supervisor, panel resources team leader, and sample team leader.

A native of Ohio, Cassie has a bachelor’s degree in computer science from Bowling Green State University in Bowling Green, Ohio.

About Authentic Response

Since 1998, Authentic Response has led the market research industry with best of breed solutions for global online sample, including its Authentic Recruitment panelist recruitment technique, its patented Double Opt-in permission standards, and its Authentic Validation techniques to ensure the most legitimate, secure survey responses. With industry-leading reach to consumers, IT professionals, business decision makers, and numerous other segments it's no wonder that over 200 market research firms look to Authentic Response for their global online sample needs.