Business Decision Maker Specialty Panels
Authentic Response offers leading reach to B2B professionals
As a pioneer in the panel recruitment space, and as one of the industry’s leading BtoB panel providers, we take the job of recruiting and retaining the right panelists very seriously. That is why we work with more than 400 of the web’s top content providers to passively recruit IT and business panelists, and why our panel management practices differ for this distinct audience. Business professionals rightly expect preferential treatment as they are often taking time away from busy to participate in surveys. Authentic Response understands this and has altered our incentive management and invitation practices accordingly, which increases our response and panelist satisfaction rates.
No matter the industry or type of decision maker you are trying to reach, Authentic Response believes in leveraging best practices to build and manage our BtoB panel.
Here is a partial list of some of the data points we collect on BtoB professionals:
- Job Titles
- Job Functions
- Industry
- Company Size
- Number of PCs
- Business Revenue
- Years in Business
- Number of Direct Reports
- Type of Decision Maker
- Corporate-wide Purchasing Decision Influence
- IT Areas of Responsibility
- General Areas of Responsibility
For more information on our BtoB experience, or for a further breakout of our data points in this market, please contact us.
