Car Enthusiast Specialty Panels

Authentic Response offers pinpoint targeting of vehicle decision makers

Authentic Response has the profiling data you need to quickly and cost effectively reach car enthusiasts, drivers, and other vehicle owners. Whether it’s a luxury car intender, a used car buyer, or a vintage motorcycle collector, we have you covered. Here is a partial list of some of the data points we collect in this market:

• Types of Vehicles in Household (automobiles, ATVs, snowmobiles, etc.)
• Own vs. Lease
• New vs. Used Purchases
• Vehicle Features
• Transmission Type
• Grade of Gasoline Used
• Automotive Financing, by Provider
• Automotive Insurance, by Provider
• Purchase Intention, including Time Frame and Budget
• Brand, Make, and Model
• After-market Automotive Purchases

For more information about our expertise with vehicle decision makers or for a further breakout of our data points in this market, please contact us.