Consumer Electronic User Specialty Panels

Authentic Response offers pinpoint targeted consumer electronic users

Authentic Response has the profiling data you need to quickly and cost effectively reach electronic owners, purchase intenders and gadget enthusiasts. Whether it’s a pre-paid cell phone user, a buyer of unrestricted use MP3s, a family buying a new plasma TV, or an avid Video Gamer who plays online against his friends, we’ve got you covered. Here is a partial list of some of the data points we collect in this market:

• Category of Electronics Owned or in Household
• Type of Video Game Console (including handhelds) or PC gaming platform
• Hours spent playing video games, weekly
• PC versus Console gaming
• Video Game Genre, Preferences by PC or Console
• Online versus Offline Video Game play
• PC Brand and Operating System Used
• Laptop versus Desktop
• DVD or Blu-Ray Players Owned by Brand
• GPS devices Owned by Brand
• Televisions Owned by Brand
• Televisions by Type (Plasma, LCD, Tube) and Brand
• Home Theater Systems Owned, by Brands
• Personal Organizers, by Brand
• Cell Phones Owned, by Brand
• Cell Phone Carrier (including Pre-Paid and Contractual users)
• Cell Phone Contract and Feature Usage
• Cell Phone, Make and Model
• Smart Phone usage
• Printers Owned, by Brand

 
For more information about our experience with consumer electronic users or for a further breakout of our data points in this market, please contact us.