"Do It Yourself" Specialty Panels

Reach targeted home owners and DIY home improvers with Authentic Response

Authentic Response takes a different approach to understanding home owners, home improvers, and “Do-It-Yourself-ers”,  which helps us better serve our clients. Rather than simply relying on the demographic profiles of our panelists, we seek an understanding of their lifestyle preferences, as well as their home situation. This allows us to send our panelists relevant surveys and provide our clients with an engaged and highly targeted audience for their surveys. Here is a partial list of some of the data points we collect on this market:

• Type of Residence
• Types of Structures on Property
• Tools Owned and Used
• Home Ownership
• Home Improvement, Habits
• Home Improvement, Store Shopping
• Appliances Owned
• Purchase History for Appliances
• Decision Making for Appliance Purchases
• Home Flooring Type
  

For more information about our experience with home owners and DIY home improvers or for a further breakout of our data points in this market, please contact us.