Shopper Specialty Panels

Leading reach and expertise reaching shoppers

Authentic Response has the profiling data you need to quickly and cost effectively reach targeted shoppers. In fact, we collect data points on over 150 different retail stores in the US alone. Whether it’s targeted sample to reach primary grocery shoppers in Atlanta, a club store executive member shopping for their small business, or a balanced sample that represents the offline Census population, we have you covered.  Here is a partial list of some of the shopping specific data points we collect:

• Specific Retail Stores shopped at, by frequency
• Online only shopping, by web site and frequency
• Online versus Offline purchasing
• Household Decision Making Level for purchases
• Type of Goods Purchased
• Typical Weekly Spend at specific stores
• Club Store Membership type

For more information about our experience with shoppers or for a further breakout of our data points in this market, please contact us.