Small Business Owner Specialty Panels
Industry leading reach to small business owners and decision makers
At Authentic Response, we believe that the way sample providers recruit for their panel – and the respect with which they treat their business panelists– speaks volumes about the quality of work they’ll do for their clients. As a pioneer in the panel recruitment space, and as one of the industry’s leading BtoB panel providers, we take the job of recruiting and retaining the right panelists very seriously. That is why we work with more than 400 of the Web’s top content providers to passively recruit small business owners and decision makers into our panel.
Given Authentic Response’s unique approach to recruiting, which involves long standing partnerships with BtoB publications that specifically cover the SMB market, we have ready access to this audience. In addition, our BtoB profiling is quite granular, allowing you to understand the full firmographic and purchasing process at both small and home-based businesses.
Here is a partial list of some of the data points we collect on small business owners and decision makers:
- Job Titles
- Job Functions
- Industry
- Company Size
- Number of PCs
- Business Revenue Breakdown
- Years in Business
- Direct Reports
- Type of Decision Maker
- IT Areas of Responsibilities
- General Areas of Responsibilities
For more information about our experience in the small business segment or for a further breakout of our data points, please contact us.
Click here to view our BtoB Panel Book
