Traveler Specialty Panels

Access business and leisure travelers with Authentic Response

Authentic Response has the profiling data you need to quickly and cost effectively reach both leisure and business travelers.  We partner with websites that appeal to consumers, travelers, and business professionals to recruit new panelists.  This provides us with unparalleled reach and hundreds of travel specific data points on our panelists. Whether it’s targeted sample to reach a family who is flying internationally for spring break, an African American who prefers a certain hotel brand, or frequent business travelers who use budget conscious rental cars, we have you covered.  Here is a partial list of some of the travel specific data points we collect:

• Airline Preferences and Frequency of air travel
• Cruise Line Preferences and Frequency of Cruise Trips
• Accommodation Preferences and Frequency of Hotel/Motel stays
• Specific Points Programs for Air, Hotel, Cruise, Trains and Rental Cars
• Status Level for various on Points Programs, by Brand
• Total Miles/Points Accrued Annually
• Purpose of Trips (Business, Leisure, Both)
• AAA, AARP and other travel association and discount memberships
• International versus Domestic Trips

 
For more information about our experience with travelers or for a further breakout of our available data points, please contact us.