Panel Maintenance

Recruiting the right online panelists is only half the battle - keeping them active and engaged is the key to collecting the high quality market research data you expect

Panelist engagement is one of most critical and poorly understood issues in our industry –uninterested and ambivalent online panelists race though market research surveys resulting in data that is inconsistent and unreliable. At Authentic Response we take a proactive, hands-on approach to panel maintenance.   We continuously profile each and every online panelist, limiting the number of invitations sent to an average of 3 per month, and by carefully segmenting and managing our online panelists we keep completion rates consistently high. And, of course, a high completion rate helps you avoid the wasted time, added expense and aggravation of low quality market research data.

For additional information on our online panels please click here.