Authentic Recruitment

You can tell a lot about a panel provider by how they recruit

The best online market research data starts with the recruitment process and Authentic Response has you covered. We actively manage our panels and have access to over 4 million members used solely for online market research surveys. Unlike most panel providers, who use an open recruitment process where anyone can join, we recruit by invitation only using Authentic Recruitment, our proprietary, passive research panel sourcing process.

Working with more than 400 BtoC, BtoB, and international publishers and online service providers such as Dice.com, CNET, and MSNBC.com, we have seamlessly embedded our recruitment efforts into their websites.  The Authentic Recruitment process is initiated as a potential panelist signs up for a newsletter or registers to participate in a partner Web site’s online services. After indicating interest in market research surveys, the panelist must Double Opt–in (a process developed and patented by Authentic Response in 2000).  Only after clicking the link in our confirmation email and filling out demographic details, and passing through our validation processes, the potential panelist is admitted into our research panel.

Authentic Recruitment helps to ensure:

• High Quality Data:  Our passive recruitment and security processes attract panelists interested in participating in relevant online market research not those interested solely in incentives.
• Diverse Panelists: A diverse recruitment pool gives you access to a multi-sourced, active online panel, including hard to reach populations with varied backgrounds and interests.
• Fresh, Responsive Sample: A continual influx of an average of 10,000 new registrants each day helps us maintain our high response rates and provide a reliable sample day in and day out. 

For additional information on our BtoB, BtoC, and specialty panels please click here.